Everyone has that friend with a million ideas who never executes on any of them. This person talks a big game–about their latest invention, their fashion label, their bespoke furniture company–but that’s all they are, talk. In the moment, their vision is clear and their confidence and bravado make the goal seem within reach, something you’re going to be reading about next month. Yet the next time you meet up with them, their focus has completely shifted. Your friend loves imagining the thrill of the finished project, but something holds them back from figuring out all the steps needed to make that dream a reality.

Today’s Tech Role Model is Una Kravets. Una is an international public speaker, technical writer, and the Director of Product Design at Bustle Digital Group, where she oversees UI/UX of Bustle, Elite Daily, Romper, and The Zoe Report. Una has written for various online publications such as A List Apart, 24 Ways, Smashing Magazine, and SitePoint, and started both the DC and Austin Sass Meetup groups. She also co-hosts the Toolsday developer podcast and has a Youtube video series which features videos about about life, fashion and tech.